Portfolio — the Warmap view
Anyone can show you one good ad.
We show you coverage.
A winning account isn’t one lucky creative — it’s the same market attacked from every angle, avatar, and format at once. This page is built the way we build accounts: in levels.
Level 1 — Hook coverage
Six hook frameworks. Any market.
Hooks aren’t guesses — they’re frameworks. The same six openers we rotate through every account, shown across three markets that have nothing in common. Swap the niche, the psychology holds.
| Framework | Document-scanning app | Turmeric supplement | Kids’ supplement |
|---|---|---|---|
| Pain call-out Name the exact moment it hurts | “You’ve retyped the same client form 40 times this year.” | “Your knees shouldn’t be the first thing you think about on stairs.” | “Another dinner negotiation over three bites of broccoli.” |
| Curiosity gap Open a loop only the ad can close | “The 12-second habit that ended my paperwork pile.” | “Here’s why your turmeric did nothing — and what actually absorbs.” | “Here’s what picky eating actually does to a growing brain.” |
| Social proof Someone like you already switched | “Why every contractor I know suddenly stopped carrying paperwork.” | “The supplement people keep on auto-ship after quitting every other one.” | “The gummy every mom in the school group chat keeps mentioning.” |
| Contrarian Attack the default habit | “There’s no reason to use a printer in 2026.” | “Most turmeric supplements are too weak to matter.” | “Your kid doesn’t need to eat perfectly. No kid does.” |
| Demo / proof Show the result before the pitch | “Watch this receipt become a spreadsheet in 8 seconds.” | “This is what 90 days of curcumin actually looks like.” | “Watch a 4-year-old ask for his vitamins two nights in a row.” |
| Stat shock One number that reframes the problem | “The average freelancer loses 6 hours a month to paperwork.” | “Up to 90% of standard turmeric passes straight through you.” | “9 out of 10 kids don’t get enough omega-3 from food alone.” |
Eighteen openers, one production discipline — every hook above maps to a proven framework, not a brainstorm.
Level 2 — Format coverage
One winning idea, every format
When a message wins, we don’t retire it — we multiply it. Each format reaches people the others can’t, and fatigues on its own clock instead of all at once.
Winning message
“There’s no reason to use a printer in 2026.”
A contractor says it straight to camera while scanning a receipt in their truck.
Strangers get asked when they last actually needed their printer.
Two hosts riff on the death of the office printer — clipped at the punchline.
A friend texts the hot take — the “printed” documents arrive as scans mid-thread.
A lonely office printer begs for one last job. The app gets it instead.
The one-liner over a printer in a dumpster — headline does all the work.
The full arsenal — 65 formats, mapped to awareness
Those six are just the opening moves. Every format below is a way we can recast the same winning message — picked by where your buyer sits on the awareness curve, not by taste.
Unaware
Identification only — no problem named yet
Problem-aware
Name the pain, dramatize it
Solution-aware
Lead with the mechanism, not the brand
Product-aware
Differentiation and proof
Most aware
Name, price, CTA — retargeting territory
Wildcards
Cross-stage plays we deploy when the map calls for them
The formats, in the wild
Filter by format. Hover any card to watch — tap on mobile.
“Using a printer in 2026 feels insane” — punchline clipped at the mic
A talking printer pleads for relevance — Pixar-style pattern interrupt
Job-site vox-pop — where do your fuel receipts actually go?
Robot spokesperson digs through the shoebox of faded receipts
Tradesman in his truck — all receipts in one app
Hardware-store doorstep interview — contractor paperwork
The shadow-on-every-scan hook, answered at a desk
“No good reason your printer still exists” — contrarian at the mic
Office-scanner farewell — 50 years of family documents
Real capture UI — first scan at 72
Tweet-frame opener into a productivity riff
Screencast — “the easiest thing I do now”
Close-up ID scan — proof before pitch
iPhone-trick curiosity hook, paid off on screen
The printer as museum piece — pure b-roll and one line
Feature proof — scanning curved book pages flat
Creator-shot green-screen receipts breakdown
Vox-pop credibility — real-world objections, answered on a sidewalk
Problem dramatized in the customer’s own world
Native-feeling story format — reads like a text thread, not an ad
High-production pattern interrupt for cold audiences
Level 3 — Total market coverage
The W.A.R.M. Grid — our coverage formula
Every Warmap is built on a four-dimensional coverage formula we developed across 30+ account audits. Four dimensions, multiplied — that’s why two clients never get the same map, and why the combinations run into the hundreds while competitors keep remaking the same ad.
W
Wedge
The mass-market desire the ad drives into
A
Avatar
The specific customer the creative is built for
R
Route
The messaging path that carries the wedge to the avatar
M
Medium
The creative surface it runs on — UGC, static, animated…
A slice of the grid, two dimensions at a time — filled cells are produced, teal cells are proven winners, dashed cells are the next builds. This is the artifact your account gets before a single ad is made.
| Avatar ↓ / Route → | Route: lost paperwork Wedge: control | Route: admin hours Wedge: time back | Route: audit season Wedge: security | Route: peer switch Wedge: belonging |
|---|---|---|---|---|
| Contractor, 40s | WINNER | next build | produced | produced |
| Freelancer, 20s | produced | produced | WINNER | next build |
| Retiring owner | next build | next build | produced | produced |
| Office manager | produced | WINNER | next build | next build |
Illustrative slice — the full grid also multiplies across Medium, and every client’s grid is built custom from their audit and market research.
8+ yrs
in paid social & DR creative
50+
clients across industries
$50M+
ad spend managed
This is what your account is missing
Apply and we’ll map your market the same way — avatars, angles, formats, and the gaps your competitors haven’t touched.