The work

Every format we produce, in one library

Filter by format or business type. Hover any card to watch — tap on mobile. Every ad here was produced by the same research-driven engine behind the Creative Strategy Warmap.

8+ yrs

in paid social & DR creative

50+

clients across industries

$50M+

ad spend managed

Format
Business
Winning ads

Animated talking printer — Pixar-style character ad

Winning ads

Podcast clip — “using a printer in 2026 feels insane”

Winning ads

Street interview — job-site receipts

Winning ads

Robot avatar — shoebox-of-receipts hook

Winning ads

UGC talking head — tradesman, receipts in one app

Winning ads

Podcast clip — “no good reason your printer still exists”

Winning ads

Street interview — hardware-store doorstep

Winning ads

UGC talking head — shadow-on-scan hook

Winning ads

UGC skit — 50 years of family documents

Winning ads

Live UI demo — first scan at 72

Winning ads

Podcast clip — tweet-frame opener

Winning ads

Screencast demo — “the easiest thing I do now”

Winning ads

Close-up demo — ID scan

Winning ads

Close-up demo — iPhone trick hook

Winning ads

B-roll demo — printer obsolescence

Winning ads

Feature demo — scanning curved book pages

Winning ads

Creator UGC — green-screen receipts

Street interview

Vox-pop openers — document-scanning app

AI UGC talking head

Scenario skit — mobile app launch

Animated

iMessage chat-reveal — contractor avatar

Street interview

Hook rotation 2 — same body, new opener

Animated

ChatGPT-UI reveal ad

AI UGC talking head

Cinematic sketch ad — mobile app

Animated

Chat-reveal variant — older avatar

AI UGC talking head

Hook variant — turmeric supplement brand

AI UGC talking head

Problem-aware hook — wellness ecom

AI UGC talking head

Show-the-line demo — supplement brand

Video ads

BOXR — fitness brand video ad

Video ads

Shower head ecom — product video ad

Video ads

Natural skincare — hook variant

Video ads

Galaxy projector — TikTok ad

Video ads

ROYO Bread — Facebook video ad

Video ads

Gut-health fermentation — hook variant

Video ads

Supplement brand — DR video ad

Video ads

Gluten-free recipes — video ad

Video ads

Yogurt maker — product demo ad

Video ads

Legal services — lead-gen video ad

Video ads

Long-form VSL — 10 minutes

Video ads

ROYO Bread — Facebook ad v2

Video ads

Natural skincare — hook 2

Video ads

Galaxy projector — TikTok ad 3

Video ads

Supplement brand — DR video ad

Video ads

BOXR — iteration ad V2

Video ads

Gut-health fermentation — hook 2

Video ads

Yogurt maker — ad 2

Video ads

ROYO Bread — Facebook ad v3

Video ads

Supplement brand — DR video ad

Video ads

Natural skincare — hook 4

Video ads

Galaxy projector — TikTok ad 3 v2

Video ads

BOXR — iteration ad V3

Video ads

Gut-health fermentation — hook 3

Video ads

ROYO Bread — Facebook ad 2 v2

Video ads

Yogurt maker — ad 3

Video ads

Supplement brand — long-form DR ad

Video ads

Gluten-free recipes — video ad V6

Video ads

Natural skincare — hook 5

Video ads

BOXR — concept 2 ad

Video ads

Galaxy projector — TikTok ad 3 v3

Video ads

Supplement brand — DR video ad

Video ads

ROYO Bread — Facebook ad 2 v3

Video ads

Gut-health fermentation — hook 4

Video ads

Yogurt maker — ad 4

Video ads

Supplement brand — DR video ad

Video ads

BOXR — concept 3 ad

Video ads

ROYO Bread — Facebook ad 3 v2

Video ads

Natural skincare — creator UGC (Clare Dill)

Video ads

Supplement brand — DR video ad

Video ads

Galaxy projector — TikTok ad 4

Video ads

Yogurt maker — ad 5

Video ads

Gut-health fermentation — hook 5

Video ads

BOXR — bamboo boxers ad

Video ads

Supplement brand — DR video ad

Video ads

ROYO Bread — store bread vs ROYO

Video ads

ROYO Bread — founder-story ad

Video ads

Supplement brand — long-form DR ad

Video ads

ROYO Bread — Jim Rhoades testimonial

DR static — better-for-you bread
Statics

DR static — better-for-you bread

Natural skincare — offer static
Statics

Natural skincare — offer static

Golf club membership — lead-gen static
Statics

Golf club membership — lead-gen static

DR static — golf apparel brand
Statics

DR static — golf apparel brand

Insurance lead-gen static
Statics

Insurance lead-gen static

Offer static — energy supplement
Statics

Offer static — energy supplement

Gluten-free recipes — static ad
Statics

Gluten-free recipes — static ad

Deli Devi — food brand social static
Statics

Deli Devi — food brand social static

Exotic fruit ecom — product static
Statics

Exotic fruit ecom — product static

Benefit static — better-for-you bread
Statics

Benefit static — better-for-you bread

Natural skincare — benefit static
Statics

Natural skincare — benefit static

Golf club — offer static
Statics

Golf club — offer static

Product static — golf apparel
Statics

Product static — golf apparel

Insurance — comparison static
Statics

Insurance — comparison static

Benefit-led static — energy supplement
Statics

Benefit-led static — energy supplement

Gluten-free — recipe hook static
Statics

Gluten-free — recipe hook static

Deli Devi — product static
Statics

Deli Devi — product static

Exotic fruit — offer static
Statics

Exotic fruit — offer static

Social-proof static — bread brand
Statics

Social-proof static — bread brand

Natural skincare — ingredient static
Statics

Natural skincare — ingredient static

Golf club — social-proof static
Statics

Golf club — social-proof static

Collection static — golf apparel
Statics

Collection static — golf apparel

Insurance — urgency static
Statics

Insurance — urgency static

Social-proof static — energy supplement
Statics

Social-proof static — energy supplement

Gluten-free — benefit static
Statics

Gluten-free — benefit static

Deli Devi — social static
Statics

Deli Devi — social static

Exotic fruit — seasonal static
Statics

Exotic fruit — seasonal static

Offer static — bread brand
Statics

Offer static — bread brand

Natural skincare — routine static
Statics

Natural skincare — routine static

Golf club — event static
Statics

Golf club — event static

Product line static — golf apparel
Statics

Product line static — golf apparel

Insurance — quote CTA static
Statics

Insurance — quote CTA static

Gluten-free — offer static
Statics

Gluten-free — offer static

Deli Devi — menu static
Statics

Deli Devi — menu static

Exotic fruit — box static
Statics

Exotic fruit — box static

Ad copy

Joint relief that survives the 30-day mark

Most turmeric never makes it past your stomach. This one is paired with MCT oil so it actually absorbs — which is why customers who quit every other supplement keep this one on auto-ship…

Ad copy

Primary text + headline — supplement launch (sample)

Ad copy

Your audience is not too small. Your backend is.

Five hooks, one body: the “launch stress” angle, the “algorithm hostage” angle, the “rented income” angle — each opens the same proven script so the account tests five audiences for the production cost of one…

Ad copy

Hook stack — education offer (sample)

Curated Pixar-style example drops in here

Pixar-style

Pixar-style character ad

Verified client reviews

What clients say

Top Rated Plus

Every review below is from a closed contract on the founder’s verified Upwork profile →

100%

Job Success

$100K+

earned on Upwork

52

jobs completed

1,706

hours worked

5.0
“Hatem has been working with us successfully for an extended time, performing different roles in the team and managing our advertising on Facebook, Google, and TikTok. He was able to create different systems for running profitable ads, producing new creatives, and optimizing our marketing… We are sure whoever decides to hire him for projects related to advertising, sales funnels, and marketing in general will find his skills valuable and benefit from his experience.”

Facebook Ads Manager — Online Courses & Info Products

Verified Upwork review
5.0
“Hatem did a great job helping us build our initial VSL funnel. He is an extremely hard worker and has great insight and ideas around how to improve marketing and media buying. Very much appreciate the support and we hope to work again soon!”

Facebook Ads — weekly retainer

Verified Upwork review
5.0
“Hatem is a talented media buyer & excels in creative from conception to production.”

Meta Media Buyer

Verified Upwork review
5.0
“Hatem is a great person to work alongside. He understands Facebook ads in a deep level and cares a lot about the work that he does. He’d be a huge help for any business!”

Media Buyer — ad optimization & creative management

Verified Upwork review
5.0
“He is quick to respond and reply back. He is honest and responsible… a very easy person to work with and someone you can work long-term with — which is rare these days. If something goes wrong, he will quickly be there to fix it.”

Retargeting specialist engagement

Verified Upwork review
5.0
“Great experience working with Hatem. Helped with new creative ideas and good media buying strategies.”

Direct Response Creative Strategist

Verified Upwork review
5.0

Performance Creative Strategist for Meta Ads

Verified Upwork review

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